|
|
|
Tridian Los Angeles Web Design Firm - web design, flash animation, ecommerce & transaction processing, software & database development and search engine optimization firm in Los Angeles California
|
Web Design & Development Los Angeles - web design, flash animation, ecommerce & transaction processing, software & database development and search engine optimization
|
|
EQTACK, http://www.eqtack.com, is an ecommerce Web site that specializes in selling horse tack (saddles, bridles, reins, etc.). Because EQTACK launched with a very small Pay Per Click only advertising budget, the site's success depended on qualified traffic from the Google, Yahoo, and MSN's natural search results.
From The Ground Up Search Engine Optimization
When Tridian develops a Web site, wether it be an ecommerce, lead generation, or purely informational Web site, it builds the site from the ground up with search engine placement in mind. Tridian developed EQTACK "from the ground up" using its proprietary search engine optimization ( SEO ) structure and html code techniques.
Using a template of the graphical look and feel of EQTACK, the Web site architectural blue print was designed to accommodate code components that are critical to successful search engine placement. These components include elements such as strategically placed blocks of text containing the right amount of high value key-terms, specialized uses of html tags to further represent the most qualified key-terms, and proper naming conventions for files and directories.
A Search Engine Optimized Ecommerce Platform
Tridian applied its highly modified version of the popular open source shopping cart, OSCommerce, to the EQTACK ecommerce platform. The base version of OSCommerce offers a a flexible product catalog system and adequate back end administration tools. Over the years Tridian has invested heavily in upgrading this base version of OSCommerce to include rich online marketing functionality such as search engine friendly product urls, coupons, gift-certificates, integration with Google's Froogle shopping search tool, a customer loyalty program with rewards points, layout flexibility for effective product merchandising, and enhanced sales reporting tools.
Final Search Engine Marketing Results
As a result of Tridian's "From The Ground Up" search engine optimization strategy, over 90% of EQTACK's orders derive from free search engine traffic. EQTACK dominates the natural search engine results list for high priority product related key-terms such as Bobby's English Tack, Dynasty Equine, and Passionpolo Jeans.
|
|
|
|
|
|
Los Angeles Web Design Firm Tridian Specializes in: Web Design - Flash Animation - Ecommerce - Online Transaction Processing - Software & Database Programming - Search Engine Optimization
|
|
|
|